Lotus has recently announced the latest quota and price increase for its highly anticipated sports car, the Emira. The company also mentioned that the launch of the vehicle in the United States will be delayed until next year due to various reasons. This news has received mixed reactions from car enthusiasts around the world.
The Lotus Emira is a successor to the outgoing Evora and is set to be the brand’s last combustion engine car before it transitions to fully electric vehicles. The car is expected to be a game-changer for Lotus, as it is designed to compete with other high-end sports cars such as the Porsche 911 and the Audi R8. The Emira is powered by a choice of two engines – a four-cylinder turbocharged engine or a supercharged V6 engine.
The latest announcement from Lotus has revealed that the initial quota for the Emira has been increased due to strong demand from customers worldwide. However, this has also resulted in an increase in the base price for the car, which is now set at £75,995 in the UK. This represents an increase of approximately £10,000 compared to the previously announced price. The company has stated that this price increase is necessary to cover the rising costs of production and to ensure that the car meets the high standards that Lotus customers expect.
In addition to the price increase, Lotus has also confirmed that the launch of the Emira in the United States will be delayed until next year. The company cited various reasons for this delay, including supply chain issues and logistical challenges associated with COVID-19. This means that US customers will have to wait a little longer to get their hands on this highly anticipated sports car.
The news of the price increase and delay in the US launch has sparked a lot of discussion among car enthusiasts and industry experts. Some are disappointed that the car will be more expensive than initially announced, while others believe that the price increase is justified given the high-quality materials and engineering that go into making a Lotus sports car. There are also concerns that the delay in the US launch could lead to lost sales and missed opportunities for the company to establish itself in the highly competitive American market.
Despite these concerns, many experts are optimistic about the future of Lotus and the potential of the Emira. With the increasing demand for high-performance sports cars and the growing interest in electric vehicles, Lotus could be well-positioned to become a leader in the industry. The company’s decision to transition to electric vehicles after the Emira is also seen as a smart move, as it aligns with the global trend towards cleaner and more sustainable transportation.
In conclusion, the news of the Lotus Emira’s latest quota and price increase delayed US launch has generated a lot of buzz in the automotive industry. While there are concerns about the impact of these developments on the company’s reputation and sales, there is also optimism about the potential of Emira and Lotus as a whole. Only time will tell whether these decisions will pay off for the brand, but one thing is sure – the Lotus Emira is a car worth keeping an eye on.
